PostHeaderIcon Network, Network, Network

There is an old saying in business that states, “It isn’t what you know, but who you know,” and that can be very true when it comes to list building. Think about the big names in the internet marketing world. What would you do to get a hold of their email lists? If you knew one of them, had worked with one of them perhaps they may share that list with you.

Then again, they may not. What they might do is introduce you to their lists. In many cases can be even better. Scratching your head on that one? The reason is that if someone that has a solid list that responds to what they have to offer, then sends out them something that you have to offer there is even more value to what you have to offer.

Not only do you have useful information to give, but this person that they trust already says that you are worth taking a look at. There are times that you have to look at others in the industry as competition and times that you need to look at them as your “best friend.” This isn’t to say that you need to start emailing and bugging the big wigs in your industry, all you need to do is get to know a few people in your niche that are already established.

Once you get to know them, learn from them. It is only natural for a mentoring type of relationship to take place. When the time is right you can present your product or idea to them and ask for their help. Tell them that you don’t want their list, but would they consider sharing what you have with their list. There are some that will tell you yes, they want to help you out… there are others that will ask you about entering into a joint venture with them instead.

Joint ventures are not a bad idea. They can turn out to be one of the smartest things you every do if you go in with someone you know and trust. When it comes to networking, lets say that you came up with a great product that you want to offer to people… but don’t know where to start. You know “so and so” who has been around long enough to have a nice list and they may ask for a cut of the profits that you make off of their list.

You may or may not be interested in doing this. Sometimes it is difficult to give up part of your money when you put so much work into it. It can be worth it though if it gets you to the people that are going to buy what you have to offer.

The point that I am trying to make here is that you need to get out and talk to other people in the industry. This can be done in emails, over the phone and even in person. Don’t be afraid to talk to people. Networking does pay off and can be incredibly beneficial. In business, who you know is just as important as what you know.

Neil Bartlett is the founder of QuickieListBuilding.com. Quickie List Building provides everyone with Tips and Techniques for increasing subscibers opt-ins for your lists. To learn more INSTANTLY grab his FREE report “7 Tactics To Suck In More Subscibers”

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